Realbonics
Contemporary? Modern? Modern with an 'e'?Label for this post? Real Estate Rants! Yep, another opportunity for snarkiness, righteous self-promotion, and a little squawk.
Increasingly, the term 'Architectural' is being used by real estate
agents as a catch-all for things new, blobitecture, deconstructivist, International style re-hash, anything that isn't neo classical.
How lame.
"I'm selling architecture too," I chided one of the descriptive language challenged, "you know the result and product of building."
"Cute," she responded cooly, before adopting a more smug tone, "but this is architect designed."
"Very cute," I returned, "is he an architect of architecturals?"
Check out these marketing comments (see bottom image): Stunning Architectural with fully integrated Craftsman and Asian details. Integrated details, as opposed to unintegrated details, WTF?!
If you can't accurately describe product, you're an unqualified salesperson.
Labels: Real Estate Rants
posted by Adam at 11:16 AM | Permalink
3 Comments:
"Architectural" means "not a ranch house."
"Architectural" is not a real word; just like "signage" isn't. I agree with you, which is why I chose to have a person who actually knows his architecture represent me in my home purchase ... you.
Apart from the concoction of un-wanted jargon I'm always disturbed at how this word reduces architecture to a commodity. It's a red flag that says "I dont' understand what makes a building great, and you probably don't either, but isn't this fancy?" I suppose the plus side is that it's a pretty good indicator of whom to avoid when conducting business.
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