New and Reduced

Hilariously in a recent real estate e-flyer, a day old listing was touted as "reduced". Reduced, right out of the shute! Canny marketing acumen? Perhaps. Kooky salesperson typo? Possibly. Everybody loves a bargain? Surely. In what has become a comic buyer/seller dance. Listings debut, undergo a three week hazing, reduce, and then sell. Buyers, looking to tear the initial price down, feel triumphant. Sellers, having priced for a subsequent reduction, feel triumphant.

But what a way to get around that, newly listed properties heralded as reduced. I've decided therefore that my next listing will be promoted as "Twice Reduced!" Or "Savagely Reduced!" "Ruthessly Reduced!" Reductio ad absurdum?

Speaking of reduced, the duplex at 1114 W. 40th Pl. in underrated West Park, USC close, has reduced to $549K and is open today from 11: 30 am - 2 pm. My associate Suzie Henderson will be there to meet and greet.


Elsewhere, I'm holding my second brokers open at 2361 W. 20th St. from 11 am - 2:30 pm. If you're cruising, stop in.