One of the museum world's most celebrated recent shows,
Modernism: Designing a New World 1914-1939, has ended its run at the Corcoran Gallery; and yes, I admit seeing it back in April.
The next sentence is a throat-slasher: I'm not a big fan of Modernism (or more exactly, the comtemporary re-cast of Modernism). Am I hostile? No. Might I need my head examined? Likely, because those things that constitute the modernist revival fanfare: geometrically rational, NY loft, mid-century, grid-like, atomic ranch, post-and-beam, suprematistic, dymaxion, unornamented, cosmic, sterility--are at the zenith of their popularity! (And perhaps therein lies my aversion.)
Alternatively, try showing 19th century housing stock to today's cool couples. The scale, they'll note, in the public rooms is impressive; the verticality, exotic and intriguing; the bedrooms, small and claustrophobic. A real housing option? Not at all. People can neither visualize themselves nor their things in L.A.'s late Victorian and transitional era dwellings.
Our brokerage sold the Pierce House (1891) earlier this year. I envisioned covetous buyers dueling with flintlocks; instead they fretted about the adaptability of their Florence Knoll furniture.Does the Craftsman style and its iterations, so dominant in the early 20th century, still have mass appeal? (I hope so, because I sell more of it than anything else!) Those examples that are clean-lined and open, perhaps still weighty but not overly adorned, prove especially seductive to buyers. Throw in a little back-yard green-space facing glass face or access, and you'll have buyers galore. People still appreciate good interior wood finishes and inherently beautiful materials, but once things get precious or dolled up--no matter what the craftsmanship, the average buyer reaches--like a vampire slayer for a cross--to a rolled up copy of Dwell magazine or a Case Study compendium.
Sadly, double and triple parlors fail to titillate. They did, back in the 1970's when Victoriana made a comeback (or a revival). The colorist movement set in, psychotherapy was re-examined, and sunburst motifs were everywhere.
Now a day doesn't go by without a prospective client telling me how much s/he likes mid-century modern. But really how much of that is there? Sure, there's examples of Koenig-esqe masterworks in every other NBA finals commercial, but trying counting the examples on your block. Most of these architect designed dandies are pinned to elusive hillside sites, upscale enclaves, or the Illinois countryside.
Yes the fifties and sixties are alive and well in places like Lakewood, Downey, Rosemead and Woodland Hills, but mostly what you'll find there is the vernacular, two parts Ranch, one part Modern(e); one part Traditional, one part Swiss Chalet, maybe with a slanted roof over the garage, a concrete floor in the public rooms, and a kidney shaped pool. You'll also find a galley kitchen, a carpeted bath, and rather than floor to ceiling glass, a trio of dented aluminum sliders. All of which can be cool stuff, but won't necessarily recall the Julius Shulman photographs of A. Quincy Jones, the Alexander Homes of Palm Springs, or a boozy Sinatra.
To be continued......
Labels: The Modern World